Module Three
NEXT STEPS
To help it really sink in, read the following article titled “Storytelling That Moves People.” It’s a fantastic article published by the Harvard Business Review. If you’re in business, then this is an easy application. If you operate in a different context, this article will show you how storytelling is paramount to success in virtually all communication.
After reading, open the notes app on your phone and answer the following questions:
What are some of your favorite stories - movies, shows, or books)? What elements did you love about them? Do see similar elements in other areas of life - business, marketing, education, relationships? If so, how do they play out?
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Branson, R. (2016). “Why entrepreneurs are storytellers.” Virgin. [Blog Post] https://www.virgin.com/branson-family/richard-branson-blog/why-entrepreneurs-are-storytellers
Campbell, J. (1991). The Power of Myth. Anchor.
Coelho, P. (2015). The Alchemist. HarperOne.
Common English Bible. (2011). Common English Bible.
Fryer, B. (2003). “Storytelling That Moves People.” Harvard Business Review. https://hbr.org/2003/06/storytelling-that-moves-people
Gottschall, J. (2013) The Storytelling Animal: How Stories Make Us Human. Mariner Books.
Lewis, C.S. (2017). On Stories: And Other Essays on Literature. HarperOne.
McManus, E.R. (2006). Chasing Daylight: Seize the Power of Every Moment. Thomas Nelson.
Grant, A. (2016). Originals: How Non-Conformists Move the World. Penguin Books.
Romm, J. (2019). “Steve Jobs on the awesome viral power of storytelling.” Medium. [Blog Post]. https://medium.com/@jromm/steve-jobs-on-the-awesome-viral-power-of-storytelling-ae1474bd5a41